Search Engine Optimisation

To get results from your website you need to optimise your content and engage your visitors. We’ll help you to develop an effective strategy to successfully achieve higher rankings.

The aim of Search Engine Optimisation (SEO) is to get your website to rank as high as possible in the organic listings on Google and other search engines. SEO is constantly evolving so it’s critical that websites are using the most up to date techniques in order to maintain good ranking in search results.

An important aspect of Search Engine Optimisation is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, in many ways they still can’t see and understand a web page the same way a human does. SEO helps the engines figure out what each page is about, and how it may be useful for users.

SEO Tips & Tricks

Search Engine Optimisation in 2014 can be quite complex for beginners so here are some recommendations to get you started which will boost your Website ranking better in Search Engines.

Here are some SEO Tips and Tricks that will help to improve your website ranking in Search Engine Results Page (see toggle to the right). SEO is a highly competitive area where the smallest alterations can make the difference between page 1 and page 2. We hope that some of the simple guidelines here will help you get started but if you would like to learn more then please reach out to us so we can assist.

One thing we always need to remember in SEO is that if we write unique and good quality content that is interests readers then you will see the difference with rankings. Remember that when you write content to always write it for users and not for search engines. This is the one rule that always helps you survive in the aggressive world of SEO.

Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. You can really give yourself a good start to preparing your keyword content by using a free tool by Google called the Google Keyword Planner. It helps you find the Keywords search volume and relative Keyword ideas for you. Google is the top Search Engine used by people so it’s worth using this tool.

Less is More

Don’t make the mistake of optimising your content keywords using highly competitive words. What you really need to do is choose Less Competitive Keywords with high Search Volume. Finding this out is an important part of SEO because if you get these right you have a good chance of vital traffic to your site. The more competition you have for a keyword the harder it is to rank higher. So find out the less completive Keywords to begin with.

Keyword Phrases

Rather than selecting a single Keyword it’s better to select more than one keyword for your chosen key phrases. You have a much better chance of ranking higher for keyword phrases compared to keywords so choose wisely.

Use of Headings

Remember to use headings to section off content (H1, H2 & H3). Search Engines like to know the relevance of your content. Also, make it clearer for users reading your content!

Quality Content

Build really engaging content and try to avoid copying content from other sites as Google has a very good eye searching out duplicate content. Goes without saying that you should avoid Keyword stuffing and other Black-hat SEO tricks.
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