We didn’t need to think twice when we were approached by Strictly Mallorca to produce an elegant looking estate agency website. Like many real estate agents based in the Balearics there is the realisation that the website is such a key marketing tool that only the best possible solution will do.
Before running ahead with the website we always like to get the insight! We collaborated with key stakeholders to understand the unique requirements and review current processes. Strictly Mallorca were using a commonly used estate agency software suite which was satisfactory for the day-to-day management of properties from a desktop. However, the website was complex to update and included outdated technologies and functions (such-as the use of flash and poor semantic code). This resulted in a poor return on Search Engine Results Pages (SERPS). We conducted a full review of the site and provided a comprehensive report of recommendations to highlight an overall plan to success.
We introduced an estate agency framework customised for their purposes using a WordPress platform. Not only is WordPress a fantastic blogging tool but it also has a fantastic community of developers making it the most popular Content Management tool in the world. The design was a priority ensuring that we impress the website visitors to encourage interaction. Users do not just surf from a PC any longer so we created a theme that is responsive and resizes gracefully on all mobile devices. Of-course, no site is complete without data and images present especially true of estate agency where attention to detail is vital. We spent time ensuring that all data sets used in the past were fully imported to the system providing a great platform to then optimise for Search Engines to index. A key recommendation for estate agents is to consider how they interact with their customers. We posed this question to Strictly Mallorca and it became all too apparent that the use of emails and telephone calls seemed to be the common theme without any real connection being made. That is why we integrated a Customer Relationship Management (CRM) tool to bring all prospects and communications together in one centralised area. So when a customer approaches Strictly Mallorca a user profile is created and all correspondences recorded to provide key intel and really allow for that personalised service. Coupled with vital social media presence we feel that Strictly Mallorca will out compete their competitors in the near future.
Well, take a look for yourself at www.strictlymallorca.com to see if you think that we can assist with your business needs. From an SEO perspective we have optimised site content and introduced best practices based on current trends to elevate Strictly Mallorca to the all important first page for key search phrases. This is an ongoing process but we are confident that together we can reach the top!
Visit the Strictly Mallorca site
Real Estate Agency based in Mallorca
Website Re-launch | Migration | Integration | Marketing | Project Management | Business Analysis
HTML | PHP | MYSQL | WORDPRESS
I cannot believe how easy it was to set up the new web-site and data-base. No hassle! Creativo-it are so understanding that everything needs to be simple and straight forward , they are the only IT people who speaks in MY language and realises I do not understand any IT jargon!
Their support in the beginning was invaluable. Although the new system is simple it still took time to adjust but now I am finding my way around the data-base, it really gives me everything I need and more.
I can´t believe how quickly the traffic has improved and how we have improved the ratings on google.